Stories to remember needs a structure.

One of the hardest creative tasks in [online] advertising and filmmaking is to make sure that your story really stays in the minds of the audience. Too many times great ideas fail to have that magic stamina. Great and well executed ideas with plenty of ”schtick” just doesn’t, eh, stick the way they were intended to.

Maybe a solid framework for those great stories might enhance the quality of work? Or, maybe we should put even more effort into the storytelling parts of the job?

Check out Ira Glass simple lessons on how to work with storytelling in television and radio (still, very interesting if you work with other formats) here.